Course Curriculum

In this course, you will learn the fundamentals of executing creative film content for advertising campaigns focusing on crucial stakeholder roles and responsibilities, the optimal end-to-end process, and the required tasks and actions to be completed within that process.

  • 1

    Introduction

  • 2

    Understanding the Roles

    • Introduction

    • The Advertiser

    • The Advertising Agency

    • Knowledge Check: Interactive Activity
  • 3

    Understanding the Process

    • Introduction

    • Overview

    • Methodology

    • Timeline

    • Knowledge Check: Interactive Activity
  • 4

    Phase I: Production Alignment

    • Introduction

    • Goals

    • Tasks and Actions

    • Gate 1

    • Knowledge Check

    • Knowledge Check: Interactive Activity
  • 5

    Phase II: Production Prep

    • Introduction

    • Goals

    • Tasks and Actions

    • Gate 2

    • Knowledge Check
  • 6

    Phase III: Pre-Production

    • Introduction

    • Goals

    • Tasks and Actions

    • Gate 3

    • Knowledge Check
  • 7

    Phase IV: Production

    • Introduction

    • Goals

    • Collaboration

    • Tasks and Actions

    • Gate 4

    • Knowledge Check: Interactive Activity
  • 8

    Phase V: Post-Production

    • Introduction

    • Goals

    • Tasks and Actions

    • Gate 5

    • Knowledge Check
  • 9

    Phase VI: Trafficking & Distribution

    • Introduction

    • Goals

    • Gate 6

    • Knowledge Check
  • 10

    Phase VII: Post-Evaluation

    • Introduction

    • Goal

    • Gate 7

    • Knowledge Check
  • 11

    Phase VIII: Job Reconciliation & Finalization

    • Introduction

    • Goal

    • Tasks and Actions

    • Knowledge Check
  • 12

    Final Exam

    • Introduction

    • Final Exam
  • 13

    Conclusion

    • Congratulations!

    • Wait, There’s More!